Hakusan Shrine

Hakusan Shrine

The shrine has been deeply involved in the development and history of Niigata and the lives of its people.

As the saying goes, “When it comes to oharai, in Niigata, it’s Haku-san-sama.” Every year, many people visit the shrine to receive oharai.

Hakusan-sama is said to be a god of family safety, business prosperity, traffic safety, protection from bad luck, construction safety, maritime safety, childbirth, childbirth safety, and matchmaking.
It is said that Hakusan-sama is a god of family safety, business prosperity, traffic safety, exorcism, construction, safety at sea, childbirth, safe childbirth, and marriage.
As the guardian deity of Niigata, Hakusan-sama is revered by many people as well as by the citizens of Niigata.

What is the general shrine of Niigata?

Sojichu refers to a deity or shrine that peacefully protects the entire country or land.
The term “Niigata Souzenshuu” means a god or shrine that protects all of Niigata.

Hakusan Shrine is said to have been built in the Engi period (901~) or the Kanji period (1087~).
Since then, Hakusan Shrine has been deeply involved in the development and history of Niigata, as well as in the lives of its people.
Looking back on its history, one can understand why Hakusan Shrine is called the “general guardian of Niigata.

good thing 1

“Hakusan-sama’s flower tour

In each season, Hakusan-sama is filled with colorful flowers that delight our eyes.

Why don’t you take a walk while admiring the seasonal flowers when they are at their best?

In spring, plum and cherry blossoms are in full bloom, wisteria flowers and hydrangea bloom in summer, and leaves are tinted with autumn leaves in fall, heralding the deepening of the season.
In winter, sasanquas bloom in a silvery white world with a hint of red.

good thing 2

Many people visit the temple for the New Year’s Eve, and there are many food stalls and large-scale New Year’s Eve events are held.

Various events, including a wind-bell festival, are held in each of the four seasons.

*What is “2-nen mairi”?

Ni-nen-mairi is a term for a form of Hatsumode (first visit to a shrine).
It is called Ni-nen-zan because it is held across the midnight of New Year’s Eve on December 31.
This means that on New Year’s Day, the new year is welcomed at a shrine or temple.
There are various theories as to why people visit shrines and temples twice a year, once on New Year’s Eve and once on New Year’s Day, and it is said that it became customary to do so because it doubles the blessings.


  • first shrine visit of New Year
  • spring festival
  • Tanabata Wind Bell Festival
  • Sumiyoshi Festival, Niigata Festival
  • etc.

Location Hakusan Shrine
address (e.g. of house) 1-1 Ichibanbori Dori-machi, Chuo-ku, Niigata 951-8132 Niigata, Japan
organizing Hakusan Shrine, Niigata’s chief Shinto shrine
joint sponsorship